BLACK HISTORY MONTH 2011, The Netherlands

The Association of Students of African Heritage (ASAH) cordially invites you to the fourth edition of Black History Month on 18th and 25th February 2011.

Theme: “The Economics of Culture – the way we dress, eat and express ourselves from an economic perspective”

Many African and Afro-Caribbean countries are endowed with resources that could stimulate economic stability and independence. However, many of those are plight by economic inefficiencies coupled with a constant dependence on global resources. For example, “one may see a black woman elegantly clothed with traditional attire. But her cloth may be from Vlisco (the Dutch manufacturer of African prints), shoes/slippers from Italy and earrings/jewelleries from Thailand. Instead of local manufactures many prefer Hollywood movies over Nollywood/Ghallywood/Black films or even opt for Indian Basmati or American Uncle Sam rice instead of locally cultivated rice etc”.

Considering the trends of commerce, “to what extent are we (Blacks) economically independent when we portray the African/(Afro-) culture”?

***Day 1: Friday February 18th – Culture and Entrepreneurship

The first day of BHM 2011 focuses on culture and the similarities between Blacks from the Diaspora and the African continent. It also provides an opportunity to explore the economic aspect of culture. Furthermore, day 1 serves as a window to showcase and promote Afro-businesses, as well as a means to network.

The day is set up as follows:

*Through the conceptualization of culture and what constitutes the African/(Afro-) culture, a “Black Cultural Expert”, Mrs. Natasha A. Kelly from Berlin, will enlighten us with reference to the theme. The expert will talk about various developments in the Black culture over the years. She will give an extended view on "The Dynamics of Afro-Culture. Politics, Economics and Esthetics of Blackness in Europe".

*Fashion show: Traditional clothing from the African continent and the Diaspora will be displayed. Two different kinds of clothing from the following areas is to be modelled:
-West Africa
-East Africa
-Southern Africa
-Former Netherlands Antilles

During the fashion show, information will be provided about the attires, their origins, designer etc.

*Entrepreneurs: After the fashion show, Mrs. Lori van Echtelt of Mariposa Import, will share her views on “Black consumerism and entrepreneurship”.

*Cultural treats/snacks: There will be cultural snacks to enjoy. Information will be provided about the ingredients used, its origin, the caterers and/or where to buy them.

*There will also be a spoken word performance by T. Martinus. The day ends with a musical performance!

When: Friday, 18th February 2011
Venue: Afro Cultureel Centrum Samen Sterk,
Address: Zieken 103, 2515 SB Den Haag
A 3 minute walk from train station The Hague HS
Parking is available, free parking from 17:00
Doors open: at 17.30
The programme starts: at 18:00
Entrance: Free
Language: English and Dutch
Pre-Registration is appreciated, please sent a mail to

***Day 2: Friday February 25th – Presentation and workshop entrepreneurship

The second day of BHM 2011 consists of a workshop and an interactive presentation at the Erasmus University.

*Workshop: To encourage the youth and BHM participants of African heritage to take initiative to become entrepreneurs, Ms. W. Gillis-Burleson – managing director of Legato B.V. and the best Black Business Woman 1997 – will give a workshop on empowerment and entrepreneurship. This workshop aims to equip participants with some fundamental knowledge, tools and skills essential for business for starters.

*Presentation: Mr. T. Kofi – Director of the Foundation Africa Next Door – will talk about the consumption trends of Black people and its consequences. Mr. Kofi will show the correlation between the African continent and Black communities worldwide. Participants or the audience will have an opportunity to ask questions or share their opinion. Amongst others, there will be a debate/discussion on “Does our culture inhibit us to enterprise?” during the discussion round.

When: Friday, 25th February 2011
Venue: Erasmus University Rotterdam,
C-Building, Room CB-109
Doors open: at 16.30
The programme starts: at 17:00
Entrance: Free
Language: English and Dutch
Pre-Registration is appreciated, please sent a mail to

We, ASAH, look forward to celebrate Black History Month 2011 with you!
For further info: visit

Black History Month 2011 is presented in collaboration with
NiNsee (Nationaal instituut Nederlands slavernijverleden en erfenis) see:

1 comment:

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